We were given the task to come up with a guerrilla marketing campaign that was focused on a social issue today. Our group proposed the question “What If LVC was involved in a school shooting?” We were on a mission to find out how LVC (1) would react to our marketing campaign, (2) what the common opinion on gun violence in schools is at LVC, and (3) we wanted to find out how much shock LVC could handle at thought of a mass shooting on campus.
The results were life changing.
One of the biggest parts of the What If LVC project was centered around campus involvement. In order for our project to work, we needed the support from the faculty, LVC Public Safety, the support of the College, the support of the DigiCom program, and the help of LVC students. Thank you all for allowing our project to thrive.
Hanging Bullet Project
Scroll through the gallery above to see pictures taken by the Lebanon Daily News