The goal of my package design class was to create or redesign existing brand's packages into something better, more exciting, or more usable. This page will feature a chocolate bar design, a design based on giving an object found in nature a second life, a continuous label design, and a beer 4-pack design.
Chocolate Bar Redesign
The goal of this project was to recreate a chocolate bar that already exists. I found Dante Confections Chocolate Company through a Google search and though their branding could use a facelift. This design helps reachs the target market of a health-focused individual. Additionally, this product could easily be sold in a high-end boutique based on aesthetics alone.
OBJECT AS A SECOND LIFE
This project had some pretty specific guidelines. (1) The object must be free and (2) the object must be found in nature (3) we must give this item a secon life. I chose water as my medium, which is obviously found in nature, and gave it a second life as "Monster Spray!"
If we are being honest here, my mom came up with this idea way back when my siblings and I were little. However, I branded "Monster Spray" into a sellable product.
CONTINUOUS LABEL DESIGN
Like the rest of the products on this page, the Continuous Label Project had some guidelines. For this project, the label had to give the idea that there isn't a front or back to the product; every angle could be the focal point. I chose a wine bottle as my medium, but I wanted to do things a little differently.
When I created this wine bottle, I wanted to brand it as the perfect hostess gift for a holiday party. From there, my design of "X-Mas Wine" was born!
BEER 4-PACK DESIGN
Out of all the projects for the class, this one had the least amount of "rules" which made this project the hardest project of the bunch. The only requirement set was to pick a drink and make a 4-pack design. I chose to base my four back off of the game Settlers of Catan. I named it "Settler's Ale" and crafted different German beers to represent resources. If you're not familiar with the game, check it out here. I created beers based off of wheat, wood, sheep and brick.