Avantage Brand
Logo and promotional items for a fictitious brand
Avantage

Project Duties

Graphic Design
Print Design
Package Design

Objectives

I was given the task of creating a fictitious gluten-free food company. Immediately, I thought of the healthiness of the French culture. I started to look at French words and how they relate to the English language. "Avantage" means benefit in French, while Americans could read the brand as "advantage." These words are both positive and uplifting in both countries.

I created a 4 logo options, business cards, brand identity collateral, and a package design.


Avantage Blue
Avantage Green
Avantage Orange
Paper
Stickers
Packaged Food
Granola
T Shirts