I was given the task of creating a fictitious gluten-free food company. Immediately, I thought of the healthiness of the French culture. I started to look at French words and how they relate to the English language. "Avantage" means benefit in French, while Americans could read the brand as "advantage." These words are both positive and uplifting in both countries.
I created a 4 logo options, business cards, brand identity collateral, and a package design.